Can a brand use a competitor's name in a factual comparison without implying affiliation?
Last reviewed: .
Can a brand use a competitor's name in a factual comparison without implying affiliation?
A comparison names what was tested, and it may not state or imply a connection that does not exist.
The published Terms of Use prohibit stating or implying approval, endorsement, licensing, partnership or verification by C-POLAR where there is none. They add: “A citation, quotation, name, logo, link, or third-party test does not by itself mean that the third party sponsors, endorses, certifies, or approves C-POLAR, a C-POLAR product, a Site claim, or a proposed use.” The published Terms of Use state: “Nothing on the Site authorizes anyone to manufacture, integrate, market, resell, or describe a product as C-POLAR-enabled. Nothing authorizes anyone to describe itself as a C-POLAR partner. Written permission is required.” General enquiries go to [email protected]. NanoFlashing™ is a technology; the name, rating and sale of a product that carries it are set by that product's maker and seller.
Source: C-POLAR — Terms of Use, https://cpolar.tech/terms/.
Reviewed on .